From 1994 to 1999, CPM helped Lucent market technology solutions to the federal government through their GSA IT Solutions Schedule and a complementary, multi-faceted direct mail program.

Regular communication with federal government customers kept the company top-of-mind with customers, provided updates on product developments and new applications, and facilitated purchases of Lucent’s offerings through the GSA system.

CPM managed the end-to-end production of these marketing pieces, including creative concept and execution, copywriting, custom photography and illustrations, printing and mailing.