| For their corporate events, Discovery draws their
guest list from members of Congress, the Administration, the media
and diplomatic communities—and powerful invitation packages
are an important factor in generating successful attendance.
CPM has developed innovative invitation packages for Discovery
that get the attention of these elite target audiences by projecting
the event's unique nature through evocative language and unusual
production techniques.
Response to each of these invitation packages greatly exceeded
Discovery’s expectations, resulting in attendance that was
two to four times initial projections. |